Tuesday, 12 June 2012
A viral campaign has become part and parcel to accompany a film these days. A rule of thumb though is that its viral campaign ends when a film opens. However, this is not the case with Prometheus...
Ridley Scott‘s started in advertising and he's obviously played a big part in this little spin. After the end of the credits of Prometheus it features the Weyland logo with the date 11th October 2012. Then there popped up a website called What Is 10-11-12? This featured another viral video of Peter Weyland (Guy Pearce, who was sorely underused in the film) after this short vid directed by Scott's son a link appears to http://www.weylandindustries.com/timeline
which seems to be the first part of several chronicling the history of the Weyland company.
Is this date setting up an announcement at Comic Con or just a novel way to plug the DVD/Blu-ray release? Only time will tell, but with Prometheus being a financial success and rousing lots of debate amongst fans, a sequel seems somewhat inevitable.